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The Bar’s brand identity focuses on elevating industry standards through sophistication and quality. By incorporating timeless design elements, the brand ensures both enduring appeal and longevity.


Inspired by the phrase “Raising the Bar,” this ethos profoundly shapes The Bar’s identity, reinforcing its name and translating into captivating visuals. The logo features the word ‘Bar’ elevated to embody the brand’s narrative, harmonised with the word ‘The’ to create an immediate association.


To address The Bar’s need for a refreshed social media presence, we crafted a cohesive brand identity that seamlessly translates to online platforms. This involved selecting fonts and colours optimised for social media and designing templates for posts, stories, and reels, ensuring consistent branding. Additionally, we developed a media schedule to strategically launch and sustain The Bar’s presence across their social channels.



Brand Identity
Social Media