Terane Gin captures the raw beauty of New Zealand’s landscapes through bold, small-batch distillation. Hand-foraged native botanicals and meticulous craftsmanship come together to create a gin that is grounded, expressive, and quietly refined.
Positioned in the premium craft spirits market, Terane Gin speaks to discerning drinkers who value provenance, authenticity, and design-led thinking. It balances untamed inspiration with precision, offering an elevated yet unpretentious experience rooted in place.
The brand identity reflects this duality. A strong, serif logotype with subtle irregularities conveys confidence, heritage, and craft, while the contour-line brand pattern – drawn from the Kaimai Ranges – anchors the visual language in the land itself. Earthy tones, tactile uncoated stocks, and restrained embossing create a system that feels elemental yet refined.
Unified by the brand statement Wildly Refined, Terane Gin’s design and voice work together to express a spirit shaped by nature and perfected through craft.
Brand Identity
Packaging
Apparel Design