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In Greek mythology, Soteria was regarded as the goddess or spirit of safety. To a pēpi, their māmā is their goddess of safety.


Born in 2020, Soteria is a multimedia platform that comes to life in the pages of print and online as New Zealand’s most informative independent resource for new and expectant mothers.


We were delighted to create a nurturing and relatable brand for Soteria that welcomes all parents as they navigate birth and parenthood.


Our services for Soteria are shown not only through the brand identity design but also through the creation of their Hey Māmā and Hey Pēpi publications and comprehensive website.

Brand Identity