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A high-performance coaching brand for runners, triathletes, individuals, and corporate teams.

 

Open Athletic exists to support athletes at every level – not just the elite. The brand offers personalised coaching for endurance sports, one-on-one personal training, and corporate wellness programmes. The identity blends nostalgic nods to classic 90s sports branding with a clean, modern execution. A bold logotype, dynamic emblem, and a distinctive azure blue bring energy and movement to the brand, while maintaining a sense of approachability.

 

We worked with the client to craft the full brand story – including values, personality, tagline, and tone of voice – ensuring the identity was grounded in meaning. From there, we created a cohesive design system rolled out across social media, merchandise, and a bold new website that puts performance and accessibility front and centre.

 

Confident, motivational, and built to power potential.

View Open Athletic Website
Brand Identity
Website
Social Media
Apparel Design