New Zealand Kiwifruit Growers Incorporated (NZKGI) engaged us to refine and update their brand guidelines – an important project for an organisation central to Aotearoa’s kiwifruit industry. The scope included retaining their well-recognised logo while modernising key brand elements such as typography, colour palette, imagery, and iconography.
The outcome was a comprehensive and cohesive set of brand guidelines, designed to ensure consistency across all internal and external communications.
As part of the rollout, the refreshed brand was applied to NZKGI’s first-ever Kiwifruit Industry Performance Report – a 60 page publication produced in tandem with their Annual Report. This document was designed to present complex industry insights in a clear, engaging, and accessible format.
The updated visual identity has since been implemented across a range of collateral, including booklets, forms, banners, and brochures, strengthening brand consistency across the organisation.
